If I started telling people that I went to Los Angeles to see the Statue of Liberty, no doubt anyone within earshot would pull me up on how absolutely wrong the statement was in a heartbeat. Especially an American. I would be sneered at. Upon travelling there, I would of course realise that I was in the wrong city and state all together. It's not like the US is this small, obscure country. Duh, everyone knows where the Statue of Liberty is.
Today we received a promotional video from our US offices. The head designer for the company is being interviewed on his inspiration for a particular range. The range is titled "Bondi Beach". He talks about his travels through Australia and his visit to the beautiful (and famous) Bondi Beach... located on the Great Barrier Reef.
Sorry... what? Rewind. Where is Bondi located again?
He said the Great Barrier Reef. Was that a mistake? But he continues, about the beautiful contrast of the blues, golds, whites mixed with the fiery red of the corals.
Turns out this man has never been to Australia. He's just making it up. The images he pulls up are of course, Bondi Beach. But he couples them with pictures of the Great Barrier Reef. And talks about how they are one in the same. He would of course realise that he would have been in the wrong city and state all together. It's not like Australia is this small, obscure country. Has this man NEVER heard of GOOGLE?
It's not that big of a deal. Except for the fact now he (who most likely holds the title of Creative Director) has lost credibility with me, no one (other than the 22 million people in Australia) would probably pick up on it.
I think it's the laziness that pissed me off. Of course, the 1,292 km (or 800 miles for the US) in between the end of the Great Barrier Reef and Bondi doesn't count because some ignorant fool didn't do his research. And we're expected to sell their stuff to Australians. Not a chance. Actually, I'm going to make a deal of it because no doubt, they're going to look at us like we're crazy. Like it isn't a big deal (cause we're not really that important, hey?).
Leave a Reply.